Defining the target audience

Ordering site creation or redesign the site based on templates Decide which is the target audience site.

By Pareto rule, 20% of people give 80% profit and the remaining 80% give only 20% profit. To define the priorities in developing the site, give the general characteristics of visitors who bring the basic income, given that's what:

• You can not create a site that podobatymetsya all.
• In order manufacturing site based on a template focuses on a target audience of the site, ie, consider the age of visitors, their gender, social, psychological, physiological and other features to design the site most responsible their differences.
• If a company is ordered redesign of the site, analyze and organize age, sex, social status, tastes of customers who found a site on the Internet, seeking products and services.
• If the first firm order manufacturing site, consider the age, sex, social status and tastes of customers who use services or buy your product through normal advertising. This statistic is important in the creation of site design.
• With age in the human eye decreases time adaptation to light (the ability of the eye to distinguish objects in the light and the dark). This leads to a change in color perception and association, which are the colors.
• The same color can be different associations in people of different ages.
• If a site is important to take into account not only its subject but also the taste of primary age audience.

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Perception of color

In terms of perception of color please note that on a light background of all the colors dark, and to clarify the dark. Depending on the background color become deceptive color (true color given by other colors or shades of other colors). For example, gray object on a green background color is pink.

Primary colors in an environment of high color saturation slightly change color tone. Yellow color on a green background becomes slightly orange, and red surrounded by green - more saturated.

Land contrast

Evenly painted surface appears on the border of lighter or darker, if it borders on the darker or lighter surface. Such a phenomenon in optics is called the land of contrasts.

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