May 02
Spending a decent amount on site, the leaders of most companies do not measure out how this site effective.
Designed insufficient
The company is the site. This is a good, expensive site, developed in a professional web studio. He is the face of the company and intended to promote products and services online. Customers and partners are happy attending it. You can quickly find if you write a name in the search bar. For advertising and promotion of products in the media paid decent money. Billboards advertising products tower on city streets. Advertising posters encouraged passengers in public transport and, of course, the company buys banner impressions on the Internet.
It would seem that the site of not only visited nayledachishyy user is confident that the site works. However, it is possible that this site, respectively, and information about the company found not all, despite the fact that the site address is on all promotional posters, and the constantly repeated on the radio. It is «image» of his where he is directly, ie the Internet.
When analyzing the efficiency of the site should reflect on how potential customers can get to it. Maybe they find a site to the directory or a link from another site, and if lucky, by clicking on the banner. However, according to statistics, more than 80% of visitors come to the site from search engines, with nine out of ten who came to the site through a search engine - is targeted visitors who are looking for motivated products that interest them. Users communicate their needs in search queries. Nor should probably explain that the sites that consistently appear at the top of search results received wider audience than those published in the middle or end of the list. At first glance, everything is quite simple - the higher the position of a site in search query results, the more the «right» visitor enters the site, respectively: an increase in the number of visitors is to increase sales volumes. But the question remains: how to explain the search program, that this site meets the most precise representation of the user query? Here it comes to the aid and optimize sites for search engines.
Apr 15
Note that - in this regard laid pidvoh - advance false assumption.
a) The first page of search results - some specific place. This is not so: «Yandex» and «Rambler» produce at least half a million pages on the first day of each and they are all different! Which ones are and how we need? How to expand?
b) advance provides that to the first page - the absolute benefit. In addition, all other types of promotion and promotion immediately excluded from the discussion.
And that both - a myth. But will discuss the order.
Company - interest in the Internet
It is possible to judge, currently experiencing a marked growth of interest in online promotion of small and medium business offline. Here is a typical portrait of the client:
- a company offline
- turnover of $ 50 000-200 000 per month
- a «information» website
- No Internet Marketing
- No dedicated web-budget.
These companies are ready to promote their Internet services but do not know how to do it and how much it cost.
Reasons for interest in the Internet
If there is a growing interest in the Internet, why? There may be various reasons. For example, fashion, the implications of the Internet boom (finally dokotyvsya). And objectively internal: the high cost of print advertising and increasing number of consumers coming online. Here are the reasons as most clients:
- advertising is not working;
- significant proportion of customers began to come from the Internet;
- attract customers via the Internet cheaper.
Apr 06
How to unleash the site?
To answer this question should be:
- Familiar with the site you want to unleash.
- A range of basic tasks that you would like to solve through promotion.
- Define the current situation on this market segment.
- Analyze competitors' sites.
- Know the amount of funding allocated for promotion.
Answer clearly and immediately as to unleash site, you can not.
Create a site and make it popular - is not one and the same. To the site became popular among the sites of similar subjects required effort, time and money.
How much commerce site?
The answer to this question is largely similar answers to the first question.
First, be aware that the range of tasks to be addressed at the promotion site.
- No exact rates for the promotion there.
- There are only prices at that or any other type of online advertising, the proposed order or other advertiser. Typically, site made with several types of Internet advertising.
- Price promotion is determined in each case individually.
What profit bring money invested in the promotion?
We can not calculate the accuracy of bank profits to be received after the promotion. But with full confidence we can say that none of the owners of sites poshkoduvav of money spent on promotion if the promotion of their site were professional optimizer.
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