Defining the target audience

Ordering site creation or redesign the site based on templates Decide which is the target audience site.

By Pareto rule, 20% of people give 80% profit and the remaining 80% give only 20% profit. To define the priorities in developing the site, give the general characteristics of visitors who bring the basic income, given that's what:

• You can not create a site that podobatymetsya all.
• In order manufacturing site based on a template focuses on a target audience of the site, ie, consider the age of visitors, their gender, social, psychological, physiological and other features to design the site most responsible their differences.
• If a company is ordered redesign of the site, analyze and organize age, sex, social status, tastes of customers who found a site on the Internet, seeking products and services.
• If the first firm order manufacturing site, consider the age, sex, social status and tastes of customers who use services or buy your product through normal advertising. This statistic is important in the creation of site design.
• With age in the human eye decreases time adaptation to light (the ability of the eye to distinguish objects in the light and the dark). This leads to a change in color perception and association, which are the colors.
• The same color can be different associations in people of different ages.
• If a site is important to take into account not only its subject but also the taste of primary age audience.

• How predictable younger audience site, the higher the likelihood that it will enjoy a bright and juicy site design, filled with a variety of special effects, funny pictures and other «turn», which can be found in some patterns.
• For a site that focuses on zrilishu audience, special effects and vivid (garish) colors play a rather negative role.
• It is believed that men prefer blue to red, while the woman opposite - chervonomu.Choloviky prefer orange to yellow, and women prefer a yellow color.
• When creating a site is important to take into account religion and visitors. In the various religious denominations (Christian, Muslim, Jews, etc.) reaction to that or any other color or combination of colors may vary. Ignoring this factor may negatively affect earnings at the site owner.
• Men and women perceive color in different ways. For women of color important, therefore - the mood, and for men - a form, which means content.
• Most important in the analysis of audience site for business - to understand why visitors come to the site that they find on the site and which is expected from the site.
• If your web designer asked to create a site design which should make a surprise and an unforgettable impression on visitors, it is almost always, visitors will divert attention from the goods and services offered on the site. As a consequence - lower income from the site.
• Whatever the customer talked about the beauty of the site, how long would he not розмірковував about site design, but thinks he is primarily about profit. Web site for business and all its ideology should be created based on the need for profit.
• A lot of valuable information about the audience may give an analysis of statistics counters of counting visitors.
• Guess or give an accurate prediction about who visit the site (age, sex, education, etc.) impossible. Even the analysis of statistical data on the site for a long time can not give a completely accurate picture of audience site.

Optimal creation of business without clear guidance as to color, and other aspects - in this case, suitable and appropriate templates.

Preferences target audience

• If the customer is unable to determine the target audience of business site, then provide a web designer it clear specifications for mandatory consideration in the production site.
• If you can not identify the target audience of business sites, the optimal order neutral site design designed to mass audiences of different age, sex, education, religion, etc..
• Site design should take into account that not only tastes and sense of color was a varied, but different characteristics will be computers, monitors, speed Internet connections, browsers and their versions.