Defining the target audience

Ordering site creation or redesign the site based on templates Decide which is the target audience site.

By Pareto rule, 20% of people give 80% profit and the remaining 80% give only 20% profit. To define the priorities in developing the site, give the general characteristics of visitors who bring the basic income, given that's what:

• You can not create a site that podobatymetsya all.
• In order manufacturing site based on a template focuses on a target audience of the site, ie, consider the age of visitors, their gender, social, psychological, physiological and other features to design the site most responsible their differences.
• If a company is ordered redesign of the site, analyze and organize age, sex, social status, tastes of customers who found a site on the Internet, seeking products and services.
• If the first firm order manufacturing site, consider the age, sex, social status and tastes of customers who use services or buy your product through normal advertising. This statistic is important in the creation of site design.
• With age in the human eye decreases time adaptation to light (the ability of the eye to distinguish objects in the light and the dark). This leads to a change in color perception and association, which are the colors.
• The same color can be different associations in people of different ages.
• If a site is important to take into account not only its subject but also the taste of primary age audience.

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Perception of color

In terms of perception of color please note that on a light background of all the colors dark, and to clarify the dark. Depending on the background color become deceptive color (true color given by other colors or shades of other colors). For example, gray object on a green background color is pink.

Primary colors in an environment of high color saturation slightly change color tone. Yellow color on a green background becomes slightly orange, and red surrounded by green - more saturated.

Land contrast

Evenly painted surface appears on the border of lighter or darker, if it borders on the darker or lighter surface. Such a phenomenon in optics is called the land of contrasts.

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Note that - in this regard laid pidvoh - advance false assumption.

a) The first page of search results - some specific place. This is not so: «Yandex» and «Rambler» produce at least half a million pages on the first day of each and they are all different! Which ones are and how we need? How to expand?

b) advance provides that to the first page - the absolute benefit. In addition, all other types of promotion and promotion immediately excluded from the discussion.

And that both - a myth. But will discuss the order.

Company - interest in the Internet

It is possible to judge, currently experiencing a marked growth of interest in online promotion of small and medium business offline. Here is a typical portrait of the client:

• a company offline
• turnover of $ 50 000-200 000 per month
• a «information» website
• No Internet Marketing
• No dedicated web-budget.

These companies are ready to promote their Internet services but do not know how to do it and how much it cost.

Reasons for interest in the Internet

If there is a growing interest in the Internet, why? There may be various reasons. For example, fashion, the implications of the Internet boom (finally dokotyvsya). And objectively internal: the high cost of print advertising and increasing number of consumers coming online. Here are the reasons as most clients:

• advertising is not working;
• significant proportion of customers began to come from the Internet;
• attract customers via the Internet cheaper.

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Link partners: Foto auf Leinwand Leinwanddruck macht mehr aus Fotos.

This year is already the third day of «nude with CSS». These days, held before and the last year, gained wide publicity, and as we resorted to the glory! In 2008, we expect to attract the attention of even more people and remember that action is scheduled for April 9.

English, Spanish, French, Thai, Chinese, [Korea 01, Korea 02], German, Bulgarian, Hungarian, Russian

Where podivsya my design?

The purpose of the day «the nude without CSS» is to promote Web standards. Simple and affordable. This includes the correct spelling (x) html code, semantic markup, a good hierarchical structuring of documents, and, of course, quality content. Time to bare <body>.

How to join?

Complete registration form And for the hour your site will appear in the list of participants.

And then the ninth of April, simply remove all CSS-formatted from the site entirely denudative content and Leaving without design.

(Optional): insert the following piece of code in the mountain of each page at the appointed day:

  <h3> What happened to design? </ h3> 
  <p> To learn why this site is 
  off formatting styles, visit 
  <a href = "http://naked.dustindiaz.com" title = "Action 
  promote Web standards «Annual day nude with CSS" »"> 
  Annual day «the nude with CSS» </ a>. </ P> 

At a pier proposal, those who believes that visitors must provide explanation vidimknennya CSS. It is not intended to receive traffic or earning money. This site does not have and never will be advertising. This site is about you, people who chose oholytys.

When next time?

Several people asked about the terms of appointment to the day «the nude with CSS». Here are some reasons that I guided and assign, this ninth day in April:

• Date must crouch on Tuesday, Wednesday or Thursday (the days of high traffic)
• It has appointed in early April
• It never should crouch on the first of April (April Fool's Day)
• Since the appointment date to the date must be at least five days

No doubt, oholyuytes

Here you just function in PHP

  <? phpfunction is_naked_day ($ d) ( 
  $ start = date ( 'U', mktime (-12, 0, 0, 04, $ d, date ( 'Y'))); 
  $ end = date ( 'U', mktime (36, 0, 0, 04, $ d, date ( 'Y'))); 
  $ z = date ( 'Z') * -1; 
  $ now = time () + $ z; 
  if ($ now> = $ start & & $ now <= $ end) ( 
  return true; 
  ) 
  return false; 
  ) 
  ?> 

Use it like so:

  <head> 
  ... 
  <? php 
  if (is_naked_day (9)) ( 
  echo'<!-- style today canceled -->'; 
  ) Else ( 
  echo '<link rel="stylesheet" type="text/css" href="styles.css" />'; 
  ) 
  ?> 
  ... 
  </ head> 

Tools and plugins

Developers of plug-ins. Most of last year with the Plugin rozsynhronizuvalys day «the nude with CSS». Note the above function, it will help you in development. If you wrote a plugin to a popular CMS, please Post a follow me at dustin [@] dustindiaz dot com

• Jim Oldridzh a good grade PHP Naked Day Timer, with interesting methods that determine the day «the nude without CSS» coming soon, has ended today, how long before it left ... Thank you Jim. Very cool. Here's another API documentation.
• Aiah prechudovyy updated plugin to Vordpresu Wordpress Naked Day Plugin
• Tor Darell gave a simple Rails Helper for baring in 48 hours
• Josh barn a class ASP.net Naked Day
• Reto did plug Naked Day for LifeType Blogging Platform
• Tanto tells public how to implement snipet for Serendipity
• Paul Anthony is a classic piece of code ASP
• And if all else does not, Marat help you with your nakedDay.js

How to unleash the site?

To answer this question should be:

1. Familiar with the site you want to unleash.
2. A range of basic tasks that you would like to solve through promotion.
3. Define the current situation on this market segment.
4. Analyze competitors' sites.
5. Know the amount of funding allocated for promotion.

Answer clearly and immediately as to unleash site, you can not.

Create a site and make it popular - is not one and the same. To the site became popular among the sites of similar subjects required effort, time and money.

How much commerce site?

The answer to this question is largely similar answers to the first question.

First, be aware that the range of tasks to be addressed at the promotion site.

• No exact rates for the promotion there.
• There are only prices at that or any other type of online advertising, the proposed order or other advertiser. Typically, site made with several types of Internet advertising.
• Price promotion is determined in each case individually.

What profit bring money invested in the promotion?

We can not calculate the accuracy of bank profits to be received after the promotion. But with full confidence we can say that none of the owners of sites poshkoduvav of money spent on promotion if the promotion of their site were professional optimizer.

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Some sites work and earnings. Other sites are ineffective since they appear online. Some customers happy with your site and profit that it brings. Other own site causes irritation, dissatisfaction and brings losses.

How to make your site profitable and provide the opportunity to further its development?

• Sophisticated technical tasks and careful selection of content - half success! Their lack of or contempt for their quality - financial loss later.
• Correct errors ideology established to create design, then it is very difficult.
• Do not fall into the trap, ie in dependence on the web designer that offers a site to use when creating unique software solutions. You will namertvo tied to a web designer. Part of it will be very difficult.
• To avoid major problems with the site later, pre Consider carefully what you expect from the site.
• success in simplicity!

Do not get trapped! Not spokushaytesya proposals to create low-cost sites.
«Miserly pay twice». Especially given wisdom for the sites for business. Each product has its own price, depending on its quality. Professional Web Studio specializes in creating professional websites for business, competitive sites in one price range, volume, destination and theme.

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Questions about the cost of the site appears first

Unable to determine the exact cost of developing the site, not knowing the destination site, not seeing the whole site content is not familiarized with the technical task to develop the site.

Which determines the cost of creating the site?
• Rate intellectual work impossible. Unable to mathematical precision clearly to separate all the main stages of development of the site and accurately determine the value of each of the stages.
• As it is impossible to call a specific diagnosis, not seeing the patient and not knowing the results, so can not immediately answer questions about the cost of the site, seeing the site content is not familiarized with its quality, not knowing what it is, with which the main purpose should be established site.
• Common approach to calculating the cost of development does not exist. Each web studio, professionally engaged in development sites can have their opinion about how to determine the cost of developing sites. Nyzhchepryvedeni statements include, first, to business sites.
• On-site business we mean a site for his own profit by attracting potential customers with a specific target audience
• You may question: «What other sites, but business sites exist?». In addition to business sites, there are other types of sites (entertainment, personal, art, news, information and so on).
• Development of any site directly or indirectly caused by the need for obtaining any benefits to its owner. But to profit as the primary and immediate aim of the site refers only to the business saytumy.
• As you know, in business «details» not. Consequently, and in developing the site for business should be taken into account all «Details». Complete accounting of «things», and the quality of their technical implementation depends on the ultimate quality of the business site, its ability to attract the attention of target audiences, ie, its competitiveness and ultimately profitability.

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